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Feed/Diplomacy · Intl/What’s in a name? Why Trump wants to rebrand AI as ‘super intelligence’

Diplomacy · IntlOngoing · 21

What’s in a name? Why Trump wants to rebrand AI as ‘super intelligence’

Chong Ming Lee · South China Morning Post

Published 3 Oct 2026, 12:00 am·5 d ago·1 min read

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US President Donald Trump wants to retire one of the technology sector’s most recognisable acronyms, arguing that the term “artificial intelligence”, or AI, is no longer fit for purpose. On Tuesday, Trump signed an executive order directing US federal agencies to replace “artificial intelligence” and “AI” with “super intelligence” and “SI” in official communications and non-statutory documents. He also instructed the White House science adviser to draft a new federal definition. The move...

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What’s in a name? Why Trump wants to rebrand AI as ‘super intelligence’

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