SAT, 10 OCT 2026|
[BRAND]
LATEST
Economy · Finance

Shein outsells British rival Asos as UK revenue hits £2.58bn

Sarah Butler · The Guardian · World
Published 9 Oct 2026, 10:49 pm·23 h ago·1 min read
Listen to this story
Read aloud by your device

Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos. The company, whose global parent group listed on the Hong Kong stock exchange valued at just over $26bn (£19.6bn) last month, increased sales at its UK division by 26% to £2.58bn, according to accounts filed at Companies House. Continue reading...

Read the full story at The Guardian · World
theguardian.com
Open ↗

Related