Kenya: Why Capital FM's 30-Year Milestone Is a Masterclass in Brand Longevity

[Capital FM] To trace the trajectory of urban culture in East Africa over the last three decades is to trace the frequency of 98.4 Capital FM. When a media institution marks 30 years on the airwaves, it more than likely calls for introspection. Rather than retreating into corporate nostalgia, Capital FM opted for a masterclass in modern engagement. Culminating in the recent, highly celebrated Third Flow Experience at The Stables by Magnate, the station delivered a blueprint for how legacy brands can honor their past