SAT, 31 OCT 2026|
[BRAND]
LATEST
Economy · Finance

‘Zero-cost’ lifestyle: China cash-strapped youth embrace thrifty living for mental relief

Zoey Zhang · South China Morning Post
Published 31 Oct 2026, 1:00 pm·1 h ago·1 min read
Listen to this story
Read aloud by your device

A growing number of young people in China are embracing a “zero-cost” lifestyle, seeking out free perks, complimentary gifts, and trial services. Across mainland social media, tens of thousands of posts share tips on scoring free samples at shopping malls or booking test drives with no intention of buying. One popular variation is mall-walking, in which budget-conscious shoppers stroll through air-conditioned malls while spending next to nothing. A classic routine might go like this: grab a...

Read the full story at South China Morning Post
scmp.com
Open ↗

Related