From tennis hotshot to internet star: how Federico Coria built the Mojarra phenomenon

For much of his career, Federico Coria had to endure a label that was hard to shake off: “Guillermo’s brother.” In time, the younger Coria sibling carved out his own path in tennis, reaching No. 49 in the ATP singles rankings. However, what has truly allowed him to shed the tag, even among those who didn’t regularly follow his matches, is his public persona: La Mojarra . In April 2024, he started recording videos to show his friends and family what life was like as a professional tennis player away from the tournament cameras. Workouts, trips, hotels, meals, waiting around, conversations, and…