Lula’s chief social media strategist says his playbook could work in Argentina

Brazilian congressman André Janones, the social media strategist behind Luiz Inácio “Lula” da Silva’s epic electoral comeback , said that “between 50% and 60%” of their playbook can work in Argentina. Janones is known as “the General” in Lula’s digital army for his role in organizing the Workers’ Party strategy for the election. During a visit to the country, the congressman met with former Economy Minister and presidential candidate Sergio Massa and former President Cristina Fernández, and said the same strategy can be used in the upcoming 2027 presidential election due to “how similar the…